In Delight With Niche


Disclosure: this post is my recap of an event which I was sponsored to attend Last week I told you I was heading to Niche Parent. International Delight was wonderful enough to notice my addiction love of coffee and creamer so it was a perfect match for me.

At the conference, I used International Delight as a case study to talk about building relationships with the brands as well as what happens after the brand says yes and you get to execute on your pitch. I wanted to share some points for those of you that blog. If you don't blog, I think recaps also apply to whenever your employer sends you to conferences, workshops, etc. so there might be something in here for you.

They bought your pitch, now what?

  • Make sure you pick up the phone and talk to the brand to follow up with your pitch. This helps to work out any kinks in your pitch. My pitch with ID looked a little different when I presented it than when I executed because of the conversations had with the team. This leads to...
  • Be open to change. The brand might have campaigns going on that you can use as part of own campaign and vice versa. For example, the brand decided to name a flavor after me when they heard I was doing this *
  • Create a schedule and let the brand know when you will be doing certain things (when you're posting, etc). This allows them to support your efforts

Some things to remember

This business (as with any, I believe) is about relationships. Don't lose that thought. Make connections with those you meet, get to know new folks when you attend conferences. And don't just look for the business opportunities. Look to build a relationship.

I recently got a call from someone to discuss an ambassadorship TWO YEARS after we first met. But guess what? In the time since, I've built a relationship with them. I chat with them, I email to find out what's going on, I've done some posts, etc. In big part, I built those relationships not because I wanted to get something but because I genuinely liked the people I was working with. Obviously initially you meet someone for a deal but I urge you to think of it as relationship building first and everything else will fall into place at the right time.

After your event/conference/workshop

  • Make sure you provide a recap with metrics. This will include any hashtracking you did on Twitter, Facebook posts and Google Analytics metrics from whatever post you've done
  • Do the recap in PowerPoint so that the brands can use your information when reporting themselves
  • One no doesn't mean never. Sometimes the timing isn't right. Stay open to the opportunity and keep those lines of communication open as well

In the coming months, I'll be doing more posts about this and other business related topics. If you have any particular subjects you want me to tackle, let me know.

At Niche this year I got to connect with old friends, meet face-to-face with some virtual ones and take in all the awesomeness from other speakers workshops. I was reminded of how small the world is and how this blog connects me to so many wonderful people (my readers).


Jenny from the Blog gave me a little courage to repost something I took down and put in drafts after I received some not so great comments and Ted Rubin reinforced my belief that it is all about relationships (I'm a fan and now, so is the frog princess). I am eternally grateful to International Delight. Not just for their yummy products that help this Mami make her coffee taste delicious but for being open to working with me and trusting me to be the voice of their brand during the conference.

For those that did not make my session or didn't get to ask a question, I have a chance for you to win an International Delight goodies bag including an awesome tumbler and coupons to purchase your favorite flavors.

  • 1 International Delight Bag (as seen below, minus the sunrise)
  • 12 coupons for FREE International Delight product
  • 1 International Delight branded coffee scoop
  • 1 Fantabulous International Delight Branded tumbler



a Rafflecopter giveaway

*Please don't take me completely serious. Read the post regarding the new flavors to get the full effect of my humor

The Night After Niche (#NicheParent13)

I should be packing. Sifting through emails, writing posts that are past due. Budgeting, planning, figuring out the secret of the ancient civilizations. But I'm not. I spent about a half hour lying next to the frog princess, listening to her breathing. And kissing her. And thanking God for such a beautiful gift.

Niche Parent has not disappointed. I've met some wonderful new people and got a chance to reconnect with my blogging crew. Life is amazing that way. This conference is so personal. So informative and refreshing. I really enjoy coming here and seeing my tweeps and tribe.  Connecting, connecting, connecting.

I think I had several different "connecting" points this time around. The conference itself was my first. Second, I feel I made different connections thanks to my sponsor, International Delight. Of course, I think it was more about people wanting some samples than my fabulosity but still, it allowed me to connect to some new folks that I hope to stay in touch with.

And finally, it allowed me to connect with the frog princess. I know I see her every day. I know I tuck her in every night but being away from home, I got a chance to see how much she's grown. I also got a chance to see this beautiful spirit and all of the wonder and joy that she brings to my life. Is it possible that I could've fallen in love with her all over again? I don't know if my heart can take it.

Earlier today we spent some time looking at a teeny tiny snail, digging our feet in the sand and watching the sunset. This is by far my most favoritest picture of the entire trip:



I have no words for my love and perhaps I connect with this picture because my love feels like the horizon: vast and never ending. I have been talking about delicious moments for Breyers for a couple of months now and I have to tell you that this was one of THE most delicious moments I've had thus far. Simple and sweet.

Not too much going on. Just a walk on the beach with friends. Kicking up sand and talking about turtle nests. These are where our most treasured memories come from though, isn't it?

Everything came together here. It was about so much more than the conference. Or the brands I've been working with (though I'm happy to say they get a mention here because their message connects with me and with this blog).  It's about the reason why I still write (love). The reason why I got on the stage this weekend to speak (love).  The reason why I wanted to travel with my girl this weekend (love, love, love).

I hope you get a chance to attend a conference like this, that allows you to connect. And I hope you get some delicious moments of your own to bring a smile to your face.

Now if you'll excuse me, I have to move my sappy mobile out of the way for some packing.