Denene Millner Books launched as a new children’s book imprint dedicated to centering Black children, families, and everyday joy at a time when representation in children’s publishing remained limited and uneven. The imprint’s first release, Early Sunday Morning, carried both cultural and commercial significance: it needed to introduce a new imprint, establish trust with readers, and mobilize community support without the benefit of an existing institutional marketing machine.

• Designed the digital and social scaffolding for the imprint’s early launch, ensuring that Early Sunday Morning and Denene Millner Books could travel through community networks with clarity, consistency, and cohesion

• Consulted on and created strategy, content systems, and shareable infrastructure rather than one-off promotion 

• Provided framing for durable content infrastructure that could be used by supporters, partners, influencers, and press without requiring centralized control

• Positioned the work to support both the launch title and the long-term imprint identity, ensuring the systems built could extend beyond a single release

• Built a social media launch framework that translated the imprint’s values into repeatable, community-driven participation

• Created a comprehensive social media guide for supporters, influencers, bloggers, and press to ensure consistency without central control

• Developed platform-specific caption banks, prompts, hashtags, and visual guidance to reduce friction for sharing

• Early Sunday Morning Social Media Guide

• Instagram and cross-platform caption sets

• Hashtag strategy to aggregate and track engagement

• Influencer and blogger participation prompts

• Coordinated launch-day and post-launch content rhythms

• Enabled widespread organic participation across platforms

• Established a coherent narrative foundation for the imprint’s debut

• Supported sustained visibility beyond launch week through community sharing

This work demonstrates how intentional digital infrastructure can reduce reliance on centralized promotion, creating repeatable systems that allow projects to scale through community participation, clarity of message, and trust.