Project: COSF, Movement Playbook
Category: Movement Infrastructure · Narrative Systems · GOTV
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COSF was operating amid escalating attacks on inclusive education and democratic participation. The organization needed a unified, accessible GOTV framework that aligned partners across states while remaining adaptable to shifting political conditions.
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Led strategic development of the Movement Playbook with the Director of Organizing
Owned narrative alignment, digital structure, and cross-functional coordination
Served as internal lead translating organizing strategy into a scalable digital resource
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Built the structural framework connecting organizing, communications, and digital strategy
Established shared narrative pillars and messaging guidance for cross-state alignment
Designed the Playbook as a modular, digital-first resource usable across campaigns
Coordinated workflows between internal teams and external vendors
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Launched an interactive, web-based GOTV Movement Playbook
Integrated voter education, narrative framing, and coalition-aligned tactics
Supported internal teams and partners in adopting the Playbook for campaign planning
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Created a shared strategic reference point across states and partners
Improved speed, coherence, and consistency in campaign execution
Strengthened alignment between organizing and digital communications during a high-stakes election cycle
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Demonstrates the ability to translate movement strategy into practical digital infrastructure—aligning narrative, organizing, and execution at scale without flattening complexity.