Project: COSF, Movement Playbook

Category: Movement Infrastructure · Narrative Systems · GOTV

  • COSF was operating amid escalating attacks on inclusive education and democratic participation. The organization needed a unified, accessible GOTV framework that aligned partners across states while remaining adaptable to shifting political conditions.

    • Led strategic development of the Movement Playbook with the Director of Organizing

    • Owned narrative alignment, digital structure, and cross-functional coordination

    • Served as internal lead translating organizing strategy into a scalable digital resource

    • Built the structural framework connecting organizing, communications, and digital strategy

    • Established shared narrative pillars and messaging guidance for cross-state alignment

    • Designed the Playbook as a modular, digital-first resource usable across campaigns

    • Coordinated workflows between internal teams and external vendors

    • Launched an interactive, web-based GOTV Movement Playbook

    • Integrated voter education, narrative framing, and coalition-aligned tactics

    • Supported internal teams and partners in adopting the Playbook for campaign planning

    • Created a shared strategic reference point across states and partners

    • Improved speed, coherence, and consistency in campaign execution

    • Strengthened alignment between organizing and digital communications during a high-stakes election cycle

  • Demonstrates the ability to translate movement strategy into practical digital infrastructure—aligning narrative, organizing, and execution at scale without flattening complexity.

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