MomsVote needed to scale civic engagement across national and battleground contexts while navigating platform shifts, misinformation, and pandemic constraints.

• Senior digital strategist overseeing influencer, content, and systems alignment

• Established shared strategic and operational frameworks across organizing, digital, and influencer teams

• Led infrastructure design for repeatable GOTV execution

• Cross-platform messaging frameworks

• Influencer participation systems using Charity technology

• Content and tracking pipelines supporting national + state-level execution

• Influencer GOTV content with tracked engagement

• State-specific and bilingual campaign assets

• Integrated reporting and optimization loops
  

• Significant year-over-year growth in engagement (213%)

• Streamlined execution across multiple cycles

• Durable systems reused beyond a single election

This project illustrates how operational clarity and narrative consistency enable scale — even in high-pressure electoral environments.