TDC lacked a unified digital identity, consistent infrastructure, and measurable communications systems — limiting the reach and impact of its research and policy work.

• Led end-to-end communications and digital restructure

• Authored strategy + structure blueprint

• Personally executed website redesign and systems overhaul

• Partnered with leadership, organizing, and external consultants

• Built foundational communications infrastructure “from no slate”

• Unified multiple web properties into a single digital ecosystem

• Established metrics, benchmarks, and governance for the first time

• Designed audience-based content architecture and workflows

• Developed and implemented the “Think. Do. Change.” tagline, aligning the organization’s intellectual work with its action-oriented mission and clarifying how the think tank moves ideas into practice

• Communications Strategy & Structure document (11-page blueprint that’s part of my standard templates)

• Website consolidation and redesign

• Social, email, media, and community-building frameworks

• Tooling decisions (CoSchedule, analytics, CRM direction)
  

• Clear organizational narrative and brand foundation

• Increased internal alignment and morale

• Created systems that outlived individual staff roles
  

This work demonstrates how durable communications systems—grounded in narrative clarity, governance, and infrastructure—enable organizations to move ideas into practice beyond individual leaders or moments.